It seems like these days thereâs oneÂ question on everyone’s mind: âwhat is Gen Z buying?â After years of focusing on the millennial shopper the shift has become full on Gen Z, and asÂ a Gen Zer myself I figured I would let you in on the 7 cool fashion brands that my group chat, TikTok for you page, and Instagram feed are totally clogged with. From brands that lean more on the parisian and romantic side, to super cool it girl brands these seven stand out amongst the rest. Letâs just say if I was building my dream closet, it would be full of pieces from these seven brands.
Keep scrolling to see which seven brands have me and the rest of Gen Z by a chokehold.
Miaou or as their instagram bio states, French for “meow” has been a cult favorite fashion brand for years. Known for their cool prints, sexy silhouettes, and corseted pieces this brand is favorite amongst Gen Zers. Also now sold at Nordstrom which is the best news ever.
Rezek Studio is a favorite amongst fashion people and it girls alike. This brand totally emobdies everything a Gen Z it girl is going for, it’s slightly on the nicher side, it’s fun and youthful, and their designer Ariel Rezek seems to always have her finger on the pulse of what’s going to be on trend next.Â
With Jean is most definitely what you might call and “it girl” brand. EmRata was just seen rocking the red blouse with a rosette linked below. It’s so many good dresses, sets, and corset tops it’s not only a favorite amongst the Gen Z crowd but a personal favorite. There’s a certain girlyness to the brand that is just too good. I could wear With Jean 24/7.
Realisation Par was once the millennial crowd’s go to has now passed on it’s obsession to the Gen Zers. There was a time in New York where you couldn’t walk down the street without seeing the infamous Realisation Par leopard silk midi skirt, now Gen Z can’t stop wearing their sheer and lace pieces, and the graphic tees are just too good.Â
If you’re vibe is luxe, Parisian, and slightly on theÂ romantic side than Mirror Palais is for you. This brand took over instagram by storm, and for a good reason too. The pieces are so dreamy, you’re not going to want to take them off.Â
This London based brand has been on the rise for years now but now that they have made their way into more American locations at Nordstrom the Gen Z obsession is through the roof. I personally can’t get enough of House of CB. If you’re looking for a great dress for a wedding or special occasion I would suggest starting your search with House of CB. So many stunning dresses, it’ll be hard to pick just one.Â
Paloma Wool is such a cool girl brand, everything about it from the designs to the fabric choices just ooze cool. I haven’t gotten my hands on a Paloma Wool piece yet but whenever I see my friends wearing the brand I always want to run to my closest Nordstrom and try everything Paloma Wool on immediately.Â